Master in International Management · Marketing em Berlim - Alemanha

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Master in International Management · Marketing
Tipo de Curso:
Curso presencial na Alemanha, lecionado em inglês.
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IUBH - Internationale Hochschule Bad Honnef
Pós-graduação - Master in International Management · Marketing - Berlim - Alemanha
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Descrição de Master in International Management · Marketing
Master in International Management · Marketing .

Programme introduction .

Over four semesters, the consecutive Master International Management · Marketing prepares you to work in marketing management roles in internationally operating organisations.

Focus on International Marketing Management .

By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. 

You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills.

Programme information .

  • Language of instruction is English
  • Specialisation: International Marketing
  • Courses to improve soft skills, leadership and negotiation skills
Outstanding Teaching and Individual Attention.
  • a global and accomplished faculty that shares knowledge and experience with students
  • intensive work in small groups (around 20 students) with an international profile.
Practice-Oriented Through and Through.
  • academic knowledge is put to work in case studies, projects and hands-on research
  • real-life experience through guest lectures, company presentations, company projects and excursions
Excellent Campus Infrastructure.
  • Student dorms, campus WLAN and a good range of food options
  • Career Services, International Office and alumni network advice and support you in your studies and your career planning.
Facts & Figures .

Master International Management · Marketing .
  • Degree: Master of Arts (M.A.)
  • Duration of study: 4 semesters (3 semesters study + 1 semester Master thesis)
  • ECTS-Credits: 120
  • Studies: full-time
  • Language of instruction: English
  • Campus: Bad Honnef, Berlin
  • Intake: Spring & Autumn.
Master International Marketing Management .
  • Degree: Master of Arts (M.A.)
  • Duration of study: 2 semesters (1 semester study + 1 semester Master thesis)
  • ECTS-Credits: 60
  • Studies: full-time
  • Language of instruction: English
  • Campus: Bad Honnef, Berlin*
  • Intake: Spring & Autumn
*Study start in autumn 2016 in Berlin. 

Applicants for the study programme Master International Marketing Management in two semesters need a least 240 ECTS points in their undergraduate studies.

Your benefits at IUBH .
  • Faculty with proven international experience
  • Instruction in small, international groups, in English
  • Theory and practice linked through case studies and off-campus projects
  • The development of key social, professional and intercultural skills for a successful management career
  • Extensive, foreign language programme.
Programme Characteristics :

1st Semester .

? Service Operations Management
? Performance Measurement & Management
? International Business Ethics
? International Corporate Governance
? International Economic Policy
? Advanced Research Methods
? Applied Statistics
? Language Course I

2nd Semester .

? International Negotiation Skills
? Leadership
? Language Course II

Core Courses:

? International Organisational Behaviour
? Advanced International Human Resources
? International Marketing
? International Management Accounting & Control
? International Financial Accounting
? International Financial Management

3rd Semester.

? Strategic Aspects of the Service Industry
? Global Brand Management
? International Consumer Behaviour
? Applied Marketing Research
? Current Issues in International Marketing
? Sales and Pricing

4th Semester.

Master Thesis & Colloquium.

In addition to general management, you will look at innovation, research and current challenges in marketing. The programme will teach you analyse the business environment and to evaluate marketing decisions from company and consumer perspectives.

First Semester:

Your first semester is spent updating and increasing your general management knowledge. Parallel to your studies you will expand your professional profile through language courses.

Second Semester:

In this semester a faculty advisor will help you choose four of six possible concentrations as you continue to improve your competence in general management. By the end of the semester you will have the basis of your personal profile. 

Third Semester:

The third semester focuses on marketing.

Fourth Semester:

Your last semester is spent writing your master thesis.

Programme details of International Management · Marketing.

The programme consists of several academic and practically-oriented modules from business and management.

The generalist aspect of the programme is reflected in the compulsory modules which will teach you:
  • Academic research methods
  • Applied statistics
  • Strategic aspects of the service mangement
  • Performance measurement and management
  • International economic policy
  • International business ethics
  • Corporate governance in an international context.
A broad range of language courses rounds out the core qualifications for your international management career.

Four of six optional compulsory modules help to prepare you for a functional specialization:
  • International organizational behavior
  • International human resource management
  • International management accounting and control
  • International financial accounting
  • International financial management
  • International marketing.
These subjects round out your professional orientation according to the functions of international management.

In the third semester you'll concentrate on international marketing. You'll gain a strong specialist foundation as well as the practical experience you'll need to work in this field. 

Why study at IUBH:

International university with ideal conditions.

The IUBH School of Business and Management aims to create the best possible start for your professional career.  We create an environment to help you thrive in your studies and beyond.
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